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The Technician, Entrepreneur, and Manager, Oh My!

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Thirty years ago In 1986, Michael E. Gerber wrote the E-Myth Revisited, and it remains relevant today. The E-Myth is a fantastic book that I highly recommend for all business. Let’s unpack it. 

Glenn Talbott

Glenn Talbott

Director

Thirty years ago In 1986, Michael E. Gerber wrote the E-Myth Revisited, and it remains relevant today. 

The E-Myth is a fantastic book that I highly recommend for all business. It explores the three roles a boss should encompass, a Technician, an Entrepreneur and a Manager. 

The E in E- Myth – stands for Entrepreneurial Myth, which is the mistake people make in thinking that businesses start with business people who know what they’re doing and decide to take a great idea or passion and turn it into a business with the goal of simply making the product or service the best and growing- this simply. A seriously noble concept and one filled with passion and go-gettum attitude, with one big problem! Where is the scaffolding for growth? In reality, a lot of these people who believe they are ‘entrepreneurial’, are in fact technicians, honing their craft but not understanding how to run a business. Tough one right? Ouch!

The E-Myth perspective, in short, explains how the business owner can be identified as archetypes. The passionate Entrepreneur has the idea, the Technician is the person with the skillset, and the Manager is the business owner who knows the businesses overall vision and applies a tactical plan to grow. There are lightbulb moments and plenty of them! 

An entrepreneur should be envisioning the future of their business and applying this insight into their strategy today, yet ‘entrepreneurs’ today are still in the technician mindset of staying in the present with an unknown future and an outdated model. In short, entrepreneurs are stepping into technician shoes, with a fragmented perspective of the business. There needs to be a balance between both roles. Without an understanding they all merge or get left out altogether – overlapping into a hot mess. 

According to the IPA, Australia is in a small-business crisis.

In fact, In 2000, 20 per cent of total employment was comprised of owner-managers, and this rate dropped to just 16 per cent in 2018.

These alarming statistics suggest that a book like the E-Myth could be truly groundbreaking in changing the way we run business. 

The E-myth is a favourite for Franchisees and can be revolutionary for small business to take their perception of business structure and tip it upside down. 

People go into business, wanting to be their own boss. Then if growth happens, the company becomes a stress centre and a harness, suddenly the dream becomes the slave driver. The joy evaporates quicker than water on hot concrete. 

Business owners need to own a business, not a job. Often when out of balance, the business becomes the replacement boss, without the overtime!

Small businesses need to know the definition of an Entrepreneur, Technician and Manager.

They have an important distinction, as those three things exist in mind and business, needing to have their own space to succeed. You have to be prepared to graduate from one to another.  

The message here is, people are not always aware that they need to have this balance. Some people like doing the ‘do’ because it is comfortable, brings you certainty, and what you are skilled at. But that is not going to grow a business. To build a business, you need to be all three. You need to be a boss with all three primary colours to allow a true masterpiece to be created. 

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The Technician, Entrepreneur, and Manager, Oh My!

These alarming statistics suggest that a book like the E-Myth could be truly groundbreaking in changing the way we run business.

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